Freddy is one special coffee grower with a vision into the future. He has proven that a farm can be a good business if attention to the production process is the number one priority. He is very involved in the ASOHERMOSAS coffee cooperative. He understand that the lack of infracstructure prevents the coffee growers to sell a finished product and he is working to change that. He wants to improve the farm so it can be an example to be followed by his community.