In 1997 Doña Elsa decided to buy a farm and move to the countryside. At that time the farm had 20000 coffee plants, and she did not know much about coffee, but then she was invited to be part of a pilot project to grow organic coffee. During those years, slowly but with strong believes, she almost doubled the number of coffe plants in the farm. Now the coffee is her life and her love. She is making a positive difference in the region by generating work in the community.