Traceability, well-made and properly applied, is critical to save time and money.


Personalized storytelling creates long-term relations and keeps your audience engaged. It converts your customers into fans!

Bringing the coffee world to the next level, allowing it to be more transparent and sustainable

Trace's mission is to a enable richer and stronger connections among the processes and the stakeholders driving products, projects in the whole coffee supply chain. By adding data collection, traceability, and digital storytelling technologies, Trace.Coffee enhances supply chain transparency, while allowing direct connection between producers and end consumers, and delivering real economic and product experience benefits to all participants.

The Trace.Coffee service is modular, and extensible. It includes tools, integrations and services for the creation, management and publication of digital storytelling content, and for the implementation of traceability processes.  In combination this helps optimize operations and deliver value, by exposing  the unique experiential qualities of each product, as well as the human aspects and the impact associated with any product, project or process.

Feature Stories


How it works

Transparency and Storytelling


We work directly with farmers and the people along the supply chain, capturing content and data on origin, processes and supply chain all the way to the destination.

We create a transparency link from farm to cup with a platform that combines smart and affordable technology tools for data capture, traceability and digital content generation.

The result: coffees with traceability data and a story to tell. No greenwashing, just the added value of verifiable information and a true story.

Join us

Offer your clients the best coffees, while also showing them that you care and that they can make a difference when they chose your products.

Here are ways for you to be part of the coffee stories:

Buy coffees with Trace.Coffee story and traceability

Get green or roasted coffees from Trace.Coffee farmers. Promote the coffees using their digital stories and information. Add your business and team to the coffees’ stories.

Add traceability to your coffee and other products

We can help add your coffees to the Trace.Coffee platform. Contact us to learn more.

Ask your favorite brands and coffee shops to add Trace.Coffee to their coffees

Make sure you can see their digital stories of the products you purchase. Get full transparency and ensure that the farmers get a fair share and that what you purchase has positive impact.

Our Story

Trace.Coffee was created by Trace.Global, Inc. a technology company founded by Colombians in Silicon Valley, and focused on creating tools and services to connect the processes and actors of products, projects and supply chains, adding traceability, analytics and digital storytelling that enable end-to-end transparency, sustainability, optimization, and fair business practices.

Contact us

Want to know more about Trace.Coffee?

Send us a note: [email protected]